Napoli appoint Inter's Roberto Monzani as chief marketing officer
The man who founded Inter's Media House will run marketing, communication and branding. He arrives with the team tenth and the supporters accusing the club of caring only about money.
Napoli have appointed Roberto Monzani as chief marketing officer. He will be in charge of the club's marketing, communication and branding strategy. Tommaso Bianchini, the club's general manager for business, announced the appointment at the "Clubs, not just Teams" panel at the Social Football Summit 2026, held at the Allianz Stadium in Turin. "His arrival is an important step in the evolution of our structure and in pursuing the Club's development goals," Bianchini said.
Monzani joins after more than 15 years at Inter. There he was Media House Director, with full responsibility for the profit and loss of content, digital and media. He founded and ran the Media House, Inter's integrated content operation. During his career he has worked to take clubs into the United States, South America and China. He has also taught sports marketing and communication at the Università Cattolica and the 24ORE Business School.
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The CV is strong, but the timing is awkward. A few days earlier, Curva A and Curva B, the stadium's two hardcore ends, displayed a banner accusing De Laurentiis of having "monetary value" as his only goal. The team is tenth on 15 points, the lowest total after 11 matches in the De Laurentiis era. No brand strategy can sell a Napoli side in tenth place. The first selling point has to come on the pitch, against Torino at the Maradona on Saturday 21 November.
Source: CalcioNapoli24
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