Centenary campaign wins award as Napoli equal their De

Centenary campaign wins award as Napoli equal their De Laurentiis-era low

The club's storytelling for its 100th year was named Best Content Strategy at the Social Football Summit 2026. It comes in the same week the supporters used the centenary against the president on a banner.

by Rosaria CimminoTuesday 10 November, 22:08 CET· 16 hours ago

Il centenario del Napoli vince l'SFS Award per la comunicazione, mentre in campo eguagliamo il minimo dell'era De Laurentiis — Grafica Arena Napoli

Napoli's "Napoli 100 - Centenario" project has won the SFS Award 2026 for Best Content Strategy at the Social Football Summit 2026. The jury rewarded how the club told the story of its 100 years. Online, that meant archive videos, graphics and interactive campaigns. Away from the web, it meant events and celebrations in the city's squares.

The work was real and so is the award. The timing could hardly be worse. After the 1-1 draw with Lazio, Napoli are tenth with 15 points from 11 games. That equals the lowest tally of the De Laurentiis era, matched only in 2007/08. On the eve of that game, Curva A and Curva B (the two hardcore ends behind the goals) put the centenary on a banner: "This centenary is clear enough: your only goal is monetary value."

"This centenary is clear enough: your only goal is monetary value."

So far the club has told 100 years of history better than the team is honouring the centenary season. On Tuesday 10 November Roberto Monzani also joined from Inter as Chief Marketing Officer, so the club is clearly investing in communication. The team is back in action on Saturday 21 November against Torino at the Stadio Diego Armando Maradona, kick-off 20:45 CET (19:45 UK, 14:45 ET). A centenary is judged on the pitch as well.