Google renews Napoli deal as the brand grows and the team sits tenth
Google stays on as Official AI and Smartphone Partner through Gemini and Pixel. For Tommaso Bianchini, the deal shows "the growing international relevance of our brand".
Google will stay with Napoli for the 2026/27 season as the club's Official AI and Smartphone Partner, through Google Gemini and Google Pixel. The partnership began as a way to bring football, artificial intelligence and creativity together. It now adds new interactive, personalised experiences for Napoli supporters around the world.
Tommaso Bianchini, the club's managing director for business, called the renewal "a source of pride". He said the project "will be enriched with new content featuring our players and experiences dedicated to the fans, inside and outside the stadium". Giorgio Carafa Cohen, Country Marketing Manager at Google Italia, said he wanted to give supporters "a new language to express their bond with the team".
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The problem is the timing. In three days the club has collected the SFS Award for its centenary, named Roberto Monzani as Chief Marketing Officer and now renewed with Google. The team, meanwhile, is tenth with 15 points from 11 games, the lowest of the De Laurentiis era, and has gone three matches without a win. The last game at the Maradona ended with the fans protesting. Next up is Torino on Saturday 21 November at 20:45 CET (19:45 UK, 14:45 ET). Any bond with the supporters will be won back on the pitch.
Source: AreaNapoli
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