Napoli advertise for a Digital Marketing Manager

Napoli have published a job listing for a Digital Marketing Manager, a specialised role tasked with leading the evolution of the club's digital ecosystem. The brief set out in the advert is twofold: accelerate fanbase growth, with particular focus on international supporters, and maximise fan engagement in a way that feeds into digital and commercial revenue.

Two different Napolis

There is a striking gap between the two tracks Napoli are running on right now. While the commercial side works on growing the brand, the team sit ninth in the table with 7 points from 5 games, and the club's own management has already come under fire on that front: journalist Antonio Giordano has called this the most difficult period for the ownership in years, criticising transfer spending unsupported by profits from player sales. A job listing to strengthen digital marketing does not answer those questions, but it lands while they are more pressing than ever.

The club have given no information on the identity of the chosen candidate, on timing, or on contract details. For now, there is only the open position, and the search for it.