ARENA RETEIT
Championship · matchday 40 · UK TV guidechannel and kick-off checked at 12:04

What channel is Sheffield Utd v West Brom on?

Sheffield Utd v West Brom kicks off on Saturday 3 April at 3pm UK time, at Bramall Lane, in the Championship, matchday 40. The UK broadcasters have not confirmed a channel for this match yet; this page updates as soon as they do.

Sheffield Utd are 11th with 15 points from 11 matches (4 won, 3 drawn, 4 lost); West Brom are 5th with 20 points from 11 (6 won, 2 drawn, 3 lost), 2 wins in a row. Goals: Sheffield Utd have scored 15 and conceded 14 (+1), West Brom have scored 15 and conceded 12 (+3). Sheffield Utd have taken 7 points from 5 home matches, West Brom 9 points from 5 away matches. Leading scorers: Patrick Bamford (4) for Sheffield Utd, Isaac Price (4) for West Brom. Arena Rete's model makes Sheffield Utd favourites (39%), with 1-1 the most likely score. In the 15 previous meetings on record: 6 wins for Sheffield Utd, 3 draws, 6 wins for West Brom.

Kick-off3pmSaturday 3 April · UK timeThe match page
On TV in the UKChannel to be confirmed: the broadcasters have not announced this round yet.Rights checked on 1 October 2026. No commission on links.
Venue and refereeStadiumBramall LaneCapacity32,702Refereeto be appointed

How to watch Sheffield Utd v West Brom in the UK

The Championship TV guide →

No channel has been announced for Sheffield Utd v West Brom yet. The UK rights to the Championship are held by:

The streaming services that carry the Championship:

Friday 8pm→Sky Sports
Saturday 12:30pm→Sky Sports and Sky Sports+
Saturday 3pm→not shown live in the UK
Sunday afternoon→Sky Sports
Thursday and Monday nights→selected matches on Sky Sports
Midweek rounds→every match on Sky Sports+

Matches kicking off between 2:45pm and 5:15pm on a Saturday are not shown live anywhere in the UK: it is the long-standing "closed period" that protects attendances across the football pyramid. Ten EFL matches a season are live and free on ITV1 and ITVX. Everything else needs Sky Sports or NOW. ITV shows free highlights with every goal from the three EFL divisions, on ITVX. Rights checked on 1 October 2026.

How they come into it

Full head to head →
Sheffield Utd11th · 15 points from 11
WLWLL
At home in the league: 2-1-2 (W-D-L), 7 scored, 6 concededTop scorer: Patrick Bamford (4)
West Brom5th · 20 points from 11 · 2 wins in a row
WWLLD
Away in the league: 3-0-2 (W-D-L), 6 scored, 6 concededTop scorers: Isaac Price (4) and Aune Heggebo (3)

What is at stake

If it ended today →

Sheffield Utd are 11th: 4 pts off the play-offs and 7 pts clear of the relegation zone. West Brom are 5th, in the play-off places: 2 pts off automatic promotion and 12 pts clear of the relegation zone. 5 points separate the two sides.

In the Championship: The top two go up automatically. Play-offs from third to sixth. The bottom three are relegated. Positions and points are from the official table.

Line-ups appear here as soon as our data provider publishes them, usually an hour before kick-off.

The data forecast

Full head to head →
Sheffield Utd v West BromArena Rete's estimate from goals, expected goals, attack and defence in the league
Sheffield Utd 39%draw 27%West Brom 34%
Most likely score1-113% on its own
Over or under 2.5 goalsUnder45% over · 55% under
Both teams to scoreYes51% yes
Goals the model expects1.30 – 1.19Sheffield Utd – West Brom

Poisson model on 11 league matches for Sheffield Utd and 11 for West Brom, actual goals and expected goals weighted equally; early in the season teams start from the league average. This is an estimate, not betting advice.

Head-to-head record

Sheffield Utd v West Brom down the years
6Sheffield Utd wins
3draws
6West Brom wins

15 meetings in our data provider's archive · goals: Sheffield Utd 18, West Brom 20 · 2.5 per match

  1. 7 Mar 2026Sheffield Utd1-1West BromChampionship
  2. 12 Dec 2025West Brom2-0Sheffield UtdChampionship
  3. 29 Dec 2024Sheffield Utd1-1West BromChampionship
  4. 8 Dec 2024West Brom2-2Sheffield UtdChampionship
  5. 26 Apr 2023Sheffield Utd2-0West BromChampionship
  6. 29 Oct 2022West Brom0-2Sheffield UtdChampionship
  7. 11 Aug 2022West Brom1-0Sheffield UtdEFL Cup
  8. 9 Feb 2022Sheffield Utd2-0West BromChampionship
  9. 18 Aug 2021West Brom4-0Sheffield UtdChampionship
  10. 2 Feb 2021Sheffield Utd2-1West BromPremier League

and 5 older ones.

The last meeting was on 7 Mar 2026: Sheffield Utd 1-1 West Brom. With Sheffield Utd at home: 4 home wins, 2 draws and 1 away win in 7 matches, goals 12-7. Sheffield Utd last won this fixture on 26 Apr 2023 (Sheffield Utd 2-0 West Brom). West Brom last won it on 12 Dec 2025 (West Brom 2-0 Sheffield Utd).

Sheffield Utd on the left, West Brom on the right: league matches only, 11 and 11 played.

4-3-4Won-drawn-lost6-2-3
1.36Points per match1.82
1.36Goals scored per match1.36
1.27Goals conceded per match1.09
4Clean sheets2
3Failed to score2
2-1-2 · 7 ptsHome record v away record3-0-2 · 9 pts
1.04Expected goals for, per match1.28
1.49Expected goals against, per match1.45
41.4% (23rd of 24)Possession54.5% (6th of 24)
3.27 (21st of 24)Shots on target3.55 (20th of 24)
9.36 (24th of 24)Total shots11.55 (19th of 24)
3.27 (24th of 24)Corners5.55 (11th of 24)
21 (15th of 24)Yellow cards21 (16th of 24)

The questions people ask

What time does Sheffield Utd v West Brom kick off?
Saturday 3 April at 3pm UK time, at Bramall Lane.
What channel is Sheffield Utd v West Brom on in the UK?
The channel has not been confirmed yet. TV selections are usually announced about six weeks before the match.
Is Sheffield Utd v West Brom on free-to-air TV?
No. Ten EFL matches a season are live and free on ITV1 and ITVX. Everything else needs Sky Sports or NOW.
Where can I watch Sheffield Utd v West Brom highlights?
ITV shows free highlights with every goal from the three EFL divisions, on ITVX.
Where is Sheffield Utd v West Brom being played?
At Bramall Lane, capacity 32,702. Sheffield Utd are the home side.
Where are Sheffield Utd and West Brom in the table?
Sheffield Utd are 11th with 15 points from 11 matches; West Brom are 5th with 20 points from 11. Sheffield Utd are 11th: 4 pts off the play-offs and 7 pts clear of the relegation zone. West Brom are 5th, in the play-off places: 2 pts off automatic promotion and 12 pts clear of the relegation zone.
What form are Sheffield Utd and West Brom in?
Last league results, most recent first. Sheffield Utd: W L W L L. West Brom: W W L L D (2 wins in a row).
Who are the top scorers for Sheffield Utd and West Brom?
Sheffield Utd: Patrick Bamford (4). West Brom: Isaac Price (4) and Aune Heggebo (3). Championship goals only.
Who is the favourite in Sheffield Utd v West Brom?
Arena Rete's model makes Sheffield Utd favourites (39%), from the two sides' league results. Most likely score: 1-1. It is an estimate, not betting advice.
What is the head-to-head record between Sheffield Utd and West Brom?
15 meetings on record: 6 wins for Sheffield Utd, 3 draws, 6 wins for West Brom; goals 18-20.
When did Sheffield Utd and West Brom last meet?
On 7 Mar 2026 (Championship): Sheffield Utd 1-1 West Brom.
Where can I follow Sheffield Utd v West Brom live?
On Arena Rete's match page: the score, the goalscorers and the line-ups update on their own.

The rest of the round on TV

The Championship TV guide →

This page is for viewers in the United Kingdom, and its times are UK time. Rights and channels change: check the broadcaster's own listing on the day. League tables rebuilt from results do not include points deductions; expected goals and team stats come from our data provider, where it supplies them. We earn nothing from these links.