What channel is West Brom v Sheffield Utd on?
West Brom v Sheffield Utd kicks off on Friday 18 December at 8pm UK time, at The Hawthorns, in the Championship, matchday 22. The UK broadcasters have not confirmed a channel for this match yet; this page updates as soon as they do.
West Brom are 5th with 20 points from 11 matches (6 won, 2 drawn, 3 lost), 2 wins in a row; Sheffield Utd are 11th with 15 points from 11 (4 won, 3 drawn, 4 lost). Goals: West Brom have scored 15 and conceded 12 (+3), Sheffield Utd have scored 15 and conceded 14 (+1). West Brom have taken 11 points from 6 home matches, Sheffield Utd 8 points from 6 away matches. Leading scorers: Isaac Price (4) for West Brom, Patrick Bamford (4) for Sheffield Utd. Arena Rete's model makes West Brom favourites (47%), with 1-1 the most likely score. In the 15 previous meetings on record: 6 wins for West Brom, 3 draws, 6 wins for Sheffield Utd.
How to watch West Brom v Sheffield Utd in the UK
The Championship TV guide →No channel has been announced for West Brom v Sheffield Utd yet. The UK rights to the Championship are held by:
- Sky SportsThe selected the Championship matches on Sky Sports Football and Sky Sports Main Event; Sky shows more than 1,000 EFL matches a season under a deal that runs to 2028/29.
- ITVfreeTen EFL matches a season live and free to air on ITV1 and ITVX, shown alongside Sky.
The streaming services that carry the Championship:
- Sky Sports+The matches not on the main Sky Sports channels; included with Sky Sports at no extra cost: the Sky Sports+ channel and the Sky Sports app on Sky Q, Sky Glass, Sky Stream and mobile.
- Sky GoEvery match shown on the Sky Sports channels; included for Sky Sports customers, on phones, tablets, laptops and consoles.
- NOWEvery match shown on the Sky Sports channels; with a NOW Sports membership, no long contract.
- ITVXfreeThe ten free-to-air matches and the highlights; free, with registration.
Matches kicking off between 2:45pm and 5:15pm on a Saturday are not shown live anywhere in the UK: it is the long-standing "closed period" that protects attendances across the football pyramid. Ten EFL matches a season are live and free on ITV1 and ITVX. Everything else needs Sky Sports or NOW. ITV shows free highlights with every goal from the three EFL divisions, on ITVX. Rights checked on 1 October 2026.
How they come into it
Full head to head →
- Sat 17 OctWest Brom 3-2 Blackburn Rovers
- Tue 13 OctWrexham 1-2 West Brom
- Sat 10 OctWest Brom 0-1 Birmingham
- Sun 20 SeptWolves 1-0 West Brom
- Sat 12 SeptWest Brom 1-1 QPR
- Sat 17 OctBristol City 0-1 Sheffield Utd
- Wed 14 OctPortsmouth 3-2 Sheffield Utd
- Sat 10 OctSheffield Utd 3-0 Lincoln
- Sat 19 SeptStoke City 2-1 Sheffield Utd
- Sun 13 SeptSheffield Utd 0-1 Wolves
What is at stake
If it ended today →West Brom are 5th, in the play-off places: 2 pts off automatic promotion and 12 pts clear of the relegation zone. Sheffield Utd are 11th: 4 pts off the play-offs and 7 pts clear of the relegation zone. 5 points separate the two sides.
In the Championship: The top two go up automatically. Play-offs from third to sixth. The bottom three are relegated. Positions and points are from the official table.
Line-ups appear here as soon as our data provider publishes them, usually an hour before kick-off.
The data forecast
Full head to head →Poisson model on 11 league matches for West Brom and 11 for Sheffield Utd, actual goals and expected goals weighted equally; early in the season teams start from the league average. This is an estimate, not betting advice.
Head-to-head record
West Brom v Sheffield Utd down the years15 meetings in our data provider's archive · goals: West Brom 20, Sheffield Utd 18 · 2.5 per match
- 7 Mar 2026Sheffield Utd1-1West BromChampionship
- 12 Dec 2025West Brom2-0Sheffield UtdChampionship
- 29 Dec 2024Sheffield Utd1-1West BromChampionship
- 8 Dec 2024West Brom2-2Sheffield UtdChampionship
- 26 Apr 2023Sheffield Utd2-0West BromChampionship
- 29 Oct 2022West Brom0-2Sheffield UtdChampionship
- 11 Aug 2022West Brom1-0Sheffield UtdEFL Cup
- 9 Feb 2022Sheffield Utd2-0West BromChampionship
- 18 Aug 2021West Brom4-0Sheffield UtdChampionship
- 2 Feb 2021Sheffield Utd2-1West BromPremier League
and 5 older ones.
The last meeting was on 7 Mar 2026: Sheffield Utd 1-1 West Brom. With West Brom at home: 5 home wins, 1 draw and 2 away wins in 8 matches, goals 13-6. West Brom last won this fixture on 12 Dec 2025 (West Brom 2-0 Sheffield Utd). Sheffield Utd last won it on 26 Apr 2023 (Sheffield Utd 2-0 West Brom).
The numbers compared
All Championship team stats →West Brom on the left, Sheffield Utd on the right: league matches only, 11 and 11 played.
The questions people ask
- What time does West Brom v Sheffield Utd kick off?
- Friday 18 December at 8pm UK time, at The Hawthorns.
- What channel is West Brom v Sheffield Utd on in the UK?
- The channel has not been confirmed yet. TV selections are usually announced about six weeks before the match.
- Is West Brom v Sheffield Utd on free-to-air TV?
- No. Ten EFL matches a season are live and free on ITV1 and ITVX. Everything else needs Sky Sports or NOW.
- Where can I watch West Brom v Sheffield Utd highlights?
- ITV shows free highlights with every goal from the three EFL divisions, on ITVX.
- Where is West Brom v Sheffield Utd being played?
- At The Hawthorns, capacity 28,003. West Brom are the home side.
- Where are West Brom and Sheffield Utd in the table?
- West Brom are 5th with 20 points from 11 matches; Sheffield Utd are 11th with 15 points from 11. West Brom are 5th, in the play-off places: 2 pts off automatic promotion and 12 pts clear of the relegation zone. Sheffield Utd are 11th: 4 pts off the play-offs and 7 pts clear of the relegation zone.
- What form are West Brom and Sheffield Utd in?
- Last league results, most recent first. West Brom: W W L L D (2 wins in a row). Sheffield Utd: W L W L L.
- Who are the top scorers for West Brom and Sheffield Utd?
- West Brom: Isaac Price (4) and Aune Heggebo (3). Sheffield Utd: Patrick Bamford (4). Championship goals only.
- Who is the favourite in West Brom v Sheffield Utd?
- Arena Rete's model makes West Brom favourites (47%), from the two sides' league results. Most likely score: 1-1. It is an estimate, not betting advice.
- What is the head-to-head record between West Brom and Sheffield Utd?
- 15 meetings on record: 6 wins for West Brom, 3 draws, 6 wins for Sheffield Utd; goals 20-18.
- When did West Brom and Sheffield Utd last meet?
- On 7 Mar 2026 (Championship): Sheffield Utd 1-1 West Brom.
- Where can I follow West Brom v Sheffield Utd live?
- On Arena Rete's match page: the score, the goalscorers and the line-ups update on their own.
The rest of the round on TV
The Championship TV guide →This page is for viewers in the United Kingdom, and its times are UK time. Rights and channels change: check the broadcaster's own listing on the day. League tables rebuilt from results do not include points deductions; expected goals and team stats come from our data provider, where it supplies them. We earn nothing from these links.